Create a Signature Program to Celebrate a Milestone Anniversary
Build it on strong partnerships. Engage new audiences. Create new stakeholders.
To mark its 40th anniversary in 2020, Shirley Heinze Land Trust sought to create a signature outreach program to forge connections with new audiences. The mandate was to reinforce the idea that the organization was synonymous with nature in northwestern Indiana.
A Creative Solution.
Nature in the Arts
We conceived Nature in the Arts as a way to connect people to the outdoors through their interest in the arts.
It was a natural fit for the land trust. Outdoor enthusiasts cherished the group's prairies, woodlands, and wetlands. The preserves also formed the ideal setting to create beautiful art and memorable experiences.
Developing community partnerships would be key to appealing to those outside the environmental organization's traditional demographic.
New Partnerships. New Voices.
I led an oversight group to guide the initiative. The Nature in the Arts committee met regularly to brainstorm ideas and partnership opportunities.
Across four counties, we conducted partner outreach. The pitch: link art and nature for a variety of free, hands-on, family-friendly workshops at nature preserves across northwestern Indiana. The collaboration would build awareness and support for both Shirley Heinze and partner organizations.
Within a short time, we successfully engaged arts and community organizations representing a range of voices, media, and techniques for the programming series.
Branding for Nature in the Arts was created internally. A marketing and social media strategy was developed to enable all partner organizations to tap into their group of supporters.
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If you have a creative project in mind, need help with fundraising or engagement, or want your next special event to "wow" even the most circumspect stakeholders, contact me today!